| T Mobile website features is one of the latest programming reports, in this T Mobile website email options can sent directly to PDAs or smartphones.
Since many users tend to interact with the service while on a train, bus or plane in a leisurely manner, like they would a magazine, content like The History Channel is quite compelling, says Crystal King, senior product marketing manager, AvantGo.
The History Channel brand. Working with Horizon Media and AvantGo on this new T Mobile marketing initiative enables us to directly reach the upscale, information-hungry men who are our viewers while reaching out to new and potential viewers, says Michael Mohamad, senior vice president, marketing, The History Channel.
With AvantGo's ability to deliver specialized content to certain user subsets and then report back on their click-through of that content the service is an extremely attractive marketing vehicle for many brands like The History Channel.
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